Design at Tree Studios

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The work seen on these pages extends from the mid-1950s up to the present, spanning two important periods in the field of design, which I call the BC period (Before Computers) and the AC period (After Computers). For me, the BC period consisted mostly of gaining practical design experience and refining visual communication skills, while at the same time, expanding conceptual boundaries as we anticipated the impact that the oncoming computer technology and information age would have upon design. In the portfolio section, the Architectural Rendering, Graphic Design, Product Design and Exhibit Design examples represent some of the professional design work of the BC period, while the Computer Modeling / Rendering examples illustrate a transition into the AC period.

In 1967 the Tree House Design Studio was formed to further the research and development of design curricula. The education and theory sections present inquiries into a variety of design related topics, some of which eventually resulted in course syllabi and instructional materials covering Concept Design, Color Theory, Form Theory, Systems Design, Visual Communication, Computer-aided Design and Computer Modeling and Rendering.

As a design educator, I have been fortunate to explore and incorporate diverse concepts into my personal world of music, art and design, which I now hope to share with colleagues and students. The work offered on these pages represents a look at the design world through a prism of art, science and structure. Stimulated by some of the greatest art, music, and design thinkers of the twentieth century and many inquisitive, eager design students, it is dedicated to the past, present and future of design education.

Keith Vreeland

view Keith Vreeland's theory slideshow view Keith Vreeland's theory slideshow view Keith Vreeland's theory slideshow
  • view Keith Vreeland's education slideshow
  • view Keith Vreeland's education slideshow
  • view Keith Vreeland's education slideshow
  • view Keith Vreeland's education slideshow